The Wieland Group wanted to fill vacancies in production and engineering at its site in southern Germany. The shortage of skilled workers and the competition made a precise approach necessary.
Targeted reach: Facebook ads made it possible to reach skilled workers within a radius of 50 kilometers.
Strong employer presentation: Videos and images offered a direct insight into the work culture and career opportunities.
Strategic remarketing: people with an interest in the careers page were retargeted to increase conversion.
50% more applications in just three months.
35% reduction in costs per application thanks to targeted targeting.
Stronger employer branding and successfully filled positions.
With Facebook Ads, the Wieland Group was able to both strengthen its employee recruitment and position its employer brand sustainably.