Instagram marketing agency for more reach and sales

Challenge:
The beNew fitness studio in Heubach was faced with the challenge of positioning itself as a premium provider and at the same time reaching the right target group in a highly competitive fitness landscape. In particular, the aim was to address potential members directly and clearly stand out from the competition.

Strategy:
To successfully address the target group on Instagram, we developed a precise strategy tailored to Instagram Ads:

• Targeting on Instagram:
  Through Instagram Ads, we targeted active fitness enthusiasts from the region who show an interest in a healthy lifestyle and fitness. The precise targeting allowed us to reach exactly the people who could benefit most from beNew.
• Visual ads with added value:
  We relied on appealing Instagram ads that put the spotlight on modern studio life and state-of-the-art training options. With appealing images and videos that reflect an inviting atmosphere and the diversity of the offer, we aroused the interest of the target group.
• Local targeting and visibility:
  Our Instagram ads were specifically tailored to the region. This ensured that the ads reached the exact group of people who live or work near beNew and are interested in fitness.
• Retargeting for better results:
  users who interacted with the ads were targeted again. This strategy resulted in potential members being encouraged to book a trial or sign up for a membership.

Results:

• More trial training sessions: More than 150 trial training sessions were arranged within two months.
• Efficient lead generation: The targeted approach significantly reduced the cost per lead.
• Increased visibility: The Instagram campaigns significantly increased awareness of beNew in the region.
• Increase in membership: The number of new members and inquiries increased noticeably, which strengthened the gym in the long term.

Thanks to the customized Instagram Ads campaign, beNew was not only able to increase its membership numbers, but also establish itself as the leading fitness studio in Heubach.

The Wieland Group was urgently looking for specialists for its site in southern Germany to fill vacancies in production and engineering. The shortage of skilled workers and the strong competition made a targeted approach necessary.

Precise target group approach: skilled workers within a radius of 50 kilometers were reached via Instagram Ads.

Authentic employer brand: video and image ads showed real insights into the working environment and development opportunities at Wieland.

Efficient remarketing: people who had visited the careers page were targeted again.

50% more applications within three months.
35% lower costs per application thanks to optimized campaigns.
Increased perception as an attractive employer in the region.

With a well thought-out Instagram ads strategy, Wieland was able to effectively drive forward its employee recruitment and successfully fill vacancies.