Haromex

Haromex is a family business on the left bank of the Lower Rhine that has been in existence since 1992 and specializes in exclusive spirits. With a focus on undiscovered treasures, innovative products and collaborations with creative producers, unique, often limited product ranges are created. The portfolio comprises over 4,000 items, including around 800 rum bottlings, making Haromex one of the leading rum importers in Europe.

www.haromex.com

The Challenge

For over 30 years, HAROMEX has specialized in the global trade of exclusive spirits—a wholesale company with an impressive portfolio of over 4,000 products. The goal of our project was to modernize the existing online store and take it to a new level, both visually and technically.

The goal of the project was to modernize the existing online shop both technically and visually. The challenge was to meet the complex requirements of a pure B2B shop: products and categories should be visible even before login, but prices and ordering options should only become accessible after successful registration. At the same time, the new platform was intended to reflect HAROMEX’s commitment to exclusivity and quality.

Our Solution

We developed a completely new, clean design for the shop, based on the existing corporate design and created in Adobe XD. The implementation was carried out on the current version of Shopware, which visually highlights the products. Particular focus was placed on user-friendliness and a structured, modular layout that remains intuitive even with a wide range of product categories. We built the shop on the latest version of Shopware, creating a stable, scalable, and future-proof technical foundation.

The technical foundation was the latest version of Shopware, which allowed us to

Special attention was paid to UX optimization: The shop was designed to be stable and scalable, yet remain intuitive to use despite the wide range of products—both for existing customers and for prospective customers who are just registering. Product pages, categories, and a future-proof foundation were established. The new shop structure was built to be search engine-friendly—with clean URLs, optimized loading times, and content that is accessible even without logging in. Prices, ordering functions, and a clear content structure. However, customer-specific information is deliberately protected.

Extension: Landing Pages for Magazines & Price Lists

In addition to the online store, we designed and implemented two additional, function-oriented landing pages:

Magazine download page: This publicly accessible page allows users to download the latest HAROMEX magazines as PDFs—clearly structured and integrated into a consistent design.

Price list overview: For logged-in dealers, we created a secure landing page where they can view and download the price lists assigned to their customer group. The technical logic behind it was customized, the design was precisely tailored to the existing layout, and the implementation was coordinated with the client.

Result

The new TALI online shop impresses with a modern, clean look, clear user guidance, and a technical foundation that can easily support further growth. The relaunch was not just a visual update, but a strategic realignment in digital sales.

Combined with an appealing design. The visibility of products without price information allows prospective customers a transparent view, while registered dealers can access their specific content. For us as an agency, the project was a successful example of how to develop a future-proof e-commerce platform from an existing shop with clear goals, complex B2B requirements clearly structured through thoughtful UX design, and modern technology.

We would be happy to discuss your requirements and ideas with you!

Florian Elischer

+49 7361 890 8540

info@sineos.de

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