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The benefits of SEO for lawyers and law firms

  • More visibility: With targeted search engine optimization for lawyers, you can improve your ranking on Google and be found more quickly by potential clients.
  • Client acquisition: Those who are present in relevant search queries are contacted more frequently - more reach means more clients.
  • Industry knowledge: As an experienced agency for SEO in the legal sector, we know the specific requirements of law firm websites.
  • Local findability: Local SEO allows you to reach clients in your region - ideal for lawyers with a regional focus.
  • Legally compliant content: Our content is search engine optimized and legally compliant - specifically tailored to legal topics.
  • Holistic online marketing: In addition to SEO, we also offer online marketing for lawyers - from SEA to content strategy.

Facts, figures and data

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Florian Elischer LinkedIn Expert

Your contact for SEO for lawyers: Florian Elischer

Florian Elischer, Managing Director of SINEOS Internetagentur, is your expert for SEO and online marketing for lawyers. With his extensive experience in optimizing websites for law firms, he ensures that your law firm is visible for relevant search terms such as "employment law lawyer" or "family law lawyer" and that potential clients find you more easily. Benefit from his expertise in online strategy and make an appointment directly or contact us for more information on optimizing your law firm website.

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Unsere Kanzlei Erfolgsgeschichten

Law firm

SEO turbo for a law firm in a competitive environment

An established law firm from Passau specializing in employment law wanted to increase its online visibility and attract more clients via its website. The objective was clear: to be better positioned in order to reach potential clients faster and increase turnover. We relied on a targeted SEO strategy that was specifically tailored to the needs of lawyers.

Challenge and strategy:

Despite a good reputation, the law firm had low visibility for important search terms such as "employment law lawyer" and "dismissal protection lawyer Passau". The challenge was to position the law firm on the top Google pages and significantly expand its reach. Our strategy included comprehensive on-page optimization, improving the technical structure and a strong content strategy to gain the trust of the target group. We particularly focused on local SEO to target clients in the region.

Implementation and optimization:

  • Technical SEO: Improved loading speed by 50%, which optimized user experience and Google rankings.
  • OnPage optimization: Comprehensive keyword optimization for more than 20 relevant legal terms, including "Arbeitsrecht Anwalt", "Kündigungsschutz Anwalt Köln" and "Abfindung Rechtsanwalt".
  • Content marketing: Development of 4 legal blog posts per month that were not only optimized for SEO, but also directly addressed the questions of the target group and strengthened the authority of the law firm.
  • Local SEO: optimization of Google My Business profile and creation of regional landing pages to dominate local queries.

Result:

  • Positions improved: Within 6 months, the law firm rose to the first page of Google for over 10 relevant keywords.
  • Increase in visits: Organic reach increased by 45%, resulting in a significant increase in the number of visitors to the website.
  • Client growth: The number of client inquiries via the website increased by 35%, which led to a 20% increase in sales.
  • Better conversion: The 30% increase in dwell time and 18% reduction in bounce rate indicated higher user satisfaction and an increased conversion rate.

Tenancy law firm

SEO for a specialized tenancy law firm - How we doubled visibility

A law firm specializing in tenancy law wanted to expand its online presence and establish itself as a leading law firm in its region. The aim was to get the law firm onto the first Google pages for relevant local search terms and increase the number of new clients. We developed a customized SEO strategy that focused on local SEO and specifically on the target group of tenancy law clients.

Challenge and strategy:

The law firm was well-known in its region, but online visibility was well below average. Many potential clients found competing law firms for local search queries such as "tenancy law lawyer Cologne". Our goal was to close this gap, optimize the website both locally and thematically and position the law firm as a leading expert in tenancy law.

Implementation and optimization:

  • Local SEO: creation of regional landing pages and optimization of the Google My Business profile to achieve top rankings for all relevant local search terms.
  • Keyword optimization: Targeted optimization for 15+ local and subject-related keywords, e.g. "tenancy law lawyer Cologne", "termination law lawyer NRW".
  • Content marketing: Development of a content strategy with legal case studies and FAQs that strengthen the local connection of the law firm and increase relevance for the target group.
  • Backlink building: We improved domain authority by creating high-quality, local backlinks from partners and relevant real estate sites.

Result:

  • Visibility: The law firm doubled its visibility for local search terms within 4 months. More than 8 keywords landed on the first page of Google.
  • Visits: Organic reach increased by 60%, which led to a doubling of website visits.
  • Client growth: The influx of new clients grew by 50%, which led to a significant increase in turnover.
  • Google My Business: The law firm achieved a 5-star rating on Google My Business, which increased user trust and led to a higher conversion rate.

Would you like to become our next success story?

Numerous law firms have been able to significantly improve their position in Google search results and generate more qualified client inquiries with our support. With individually tailored SEO measures and a well thought-out online strategy, we regularly help our clients achieve top rankings for relevant legal search terms. The result: measurably more visibility, sustainable law firm growth and a clear competitive advantage. You too can benefit from our expertise in digital law firm marketing.

Let us advise you

Why SINEOS is your ideal agency for SEO and online marketing for lawyers

  • Specialization in lawyers: We know the specifics of the legal sector and optimize your law firm website specifically for more clients and higher visibility.
  • Individual SEO strategies: Every law firm is unique. That's why we develop customized SEO strategies that perfectly align your website with the needs of your target group.
  • Transparent results: You receive regular SEO reports that show you how your rankings are improving and what measures to take next.
  • Long-term success: We not only ensure short-term ranking improvements, but also make sure that your law firm remains well-placed on Google in the long term.

This makes your site even easier to find:

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SMM

We support you in the strategic development of your social media presence - from targeted content and performance campaigns to the optimization of your profiles. This will increase your reach, strengthen your brand awareness and generate more qualified inquiries via social networks.

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SEA

You can achieve immediate results with targeted search engine advertising (SEA). We optimize your campaigns to attract qualified traffic that will become your new, happy customers.

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How we work with you to optimize your law firm website

1. Target definition and analysis
We start by taking a close look at what you want to achieve with social media marketing. Together, we define your goals and identify the target groups that are relevant to your company in order to ensure that the campaigns are precisely targeted.

2. Tailor-made strategy development
Based on the analysis, we develop a customized strategy that fits your goals exactly. We ensure that the plan takes into account your specific requirements and is in line with the best approaches for your target groups.

3. Creative ad design
Our experts develop captivating social media ads that perfectly showcase your brand. We make sure that each ad clearly conveys your message and speaks directly to your target audience.

4. Campaign launch and targeting
As soon as the campaigns go live, we ensure precise targeting and aim them directly at the relevant target groups. We monitor the launch process in order to quickly analyze the initial reactions and set the campaign on the road to success.

5. Continuous optimization
We continuously monitor the performance of the campaigns and optimize them in a targeted manner to achieve the best results. In this way, we ensure that your goals are actually achieved and exceeded.

6. Long-term success and adaptation
We use the data and insights we collect to continuously adapt your campaigns in order to increase your brand awareness and continuously acquire new customers. Our focus is on ensuring your long-term success and constantly improving your social media presence.

Customer testimonials

  • seli

    Selina Heinrich

    CEO

    Selbstausbauzentrum GmbH, Zellingen

    "There are many service providers in the field of search engine optimization who unfortunately do not deliver the desired quality and transparency that customers want. After I was very happy with the SINEOS Shopware support, we also started working together on SEO at the beginning of 2024 in order to increase sales."

  • SEO

    Katharina Schlosser

    CMO

    Schlosser Planprojekt

    "We were very pleased with the services provided by SINEOS in the area of website support. That's why we also wanted to leave the SEO optimization and Google Ads management to their expertise. And here, too, we were not mistaken. The guys and girls work in a transparent and goal-oriented manner. And even if something doesn't work as planned, they talk about it in order to improve."

Make your law firm number 1 on Google

Secure your non-binding appointment now

Marketing for other industries

We also offer targeted online marketing services for other industries and professions:

SEO for doctors

Frequently asked questions (FAQs) about SEO for lawyers

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  • What is SEO for lawyers and why is it important?

    SEO for lawyers refers to the optimization of a law firm's website to increase visibility in Google search results. It helps reach potential clients seeking legal services. A good SEO strategy ensures your firm ranks well for relevant search queries and thus receives more qualified inquiries.

  • Which SEO measures are particularly important for lawyers?

    The most important SEO measures for lawyers include optimizing website content with relevant keywords, improving page loading speed, creating locally optimized content (e.g., for "lawyer in [city]"), and collecting and managing reviews. Improving the user experience (UX) and leveraging schema markup (rich snippets) are also essential.

  • How long does it take for SEO to have an impact on my law firm?

    SEO is a long-term strategy. It typically takes three to six months for the first significant results to become visible. However, this depends on various factors, such as your website's current positioning, the competition, and the measures implemented.

  • How much does SEO cost for lawyers?

    The cost of SEO varies depending on the scope of the measures and the size of your firm. Smaller firms can expect monthly costs of €500 to €1,500, while larger firms with more comprehensive SEO strategies will need to invest more. You will receive a detailed quote after a customized analysis.

  • Why should my law firm engage in local SEO?

    Local SEO is especially important for lawyers, as most clients search for services near them. Optimizing for local searches (e.g., "family law attorney in [city]") will increase your firm's visibility in search results when potential clients search for a lawyer in their area.